Projects 2011 /

The Tallinn Manifesto - a Tool for Strategic Development across the Creative Economy

Client: Enterprise Estonia

High profile, international publication of the 'Tallinn Manifesto' - the product of a major international conference on Creative Entrepreneurship held in Tallinn in October 2011 (programmed and facilitated by TFCC). The Manifesto introduced a set of themes which helping different localities maximise their distinctive potential; and it framed important questions about developing a Creative Economy which is productive, value-adding, sustainable, resilient, inclusive and fair.

download the Tallinn Manifesto | pdf format

download press release | pdf format

download press release | word format

Evaluation framework for London Outdoor Arts Festival 2012

Client: Greater London Authority

Developing an evaluation framework that assessed the effectiveness of the London Outdoor Arts Festival 2012 (part of the Cultural Olympiad), its impact on the public and their engagement in the festival. The evaluation documented the festival programme and measured the impact on the public, participants and other stakeholders with the purpose of developing better practice and identifying future opportunities. The festival itself offered a unique opportunity for public and private sectors to work together, build lasting partnerships and pool funds, content and resources.

Tunbridge Wells Cultural and Creative Industries development framework

Client: Tunbridge Wells Borough Council & Kent County Council

Creating a framework to develop the Creative Industries in the Tunbridge Wells area. The project involved mapping of current CCI activity, identifying the needs of businesses and developing a strategic framework to grow the wider creative sector in Tunbridge Wells.

The Creative Economy in Nigeria - a development project facilitated by Tom Fleming Creative Consultancy

Client: British Council

Tom Fleming Creative Consultancy (TFCC) was appointed by the British Council as advisers to and facilitators of a creative economy policy exchange between the UK and Nigeria. This included curating and hosting a range of investors, bankers and civil servants. TFCC designed and staged a programme of workshops and meetings between UK creative economy experts and the Nigerian delegation - with a focus on investment and business support for the creative industries. The exchange developed stronger and more sustainable collaboration between the Nigerian and UK creative economies. It built on TFCC's work on creative industries investment - such as for NESTA, Arts Council England and the Nordic Council of Ministers. It also built on our work for UNESCO - advising on creative economy policy in 'developing countries'.

Transnational experts to the British Council's Future City Jobs Programme

Client: British Council

TFCC provided strategic guidance and brokered stronger collaboration between collaborating cities, introducing models of good practice, facilitating meetings and study tours, and providing advocacy and analysis for the Future City Jobs programme. Led by the British Council, Future City Jobs is an EU-funded pilot programme aimed at strengthening youth employment through the Creative and Cultural Industries. It is delivered by a small consortium of partners representing six cities from six EU Member States: Glasgow (UK), Prague (CZ), San Sebastian (ES), Södertälje/Stockholm (SE), Tallinn (EE) and Wroclaw (PL).

The final report - Strengthening Youth Employment Through the Creative Industries- written by Dr Tom Fleming and Andrew Erskine - provided an overview of lessons learned and presents the case for a coherent programme of youth job creation in the Creative Industries. This should involve the expansion of dedicated creative skills and entrepreneurial activities for young people and develop further opportunities for exchange between different cities across Europe.

Final report

Advising the British Council's programme on the Russian Creative Economy

Client: British Council

Advisers to and facilitators of a new programme of conferences and workshops which built expertise, confidence and capacity for the Russian Creative Economy. The events also developed stronger and more sustainable collaboration between the Russian and UK creative economies.

Evaluation of First Light

Client: First Light

Evaluation of the organisation's first 10 years of operation. The evaluation provided evidence of the beneficial outcomes of First Light's work with young people nationwide and considered future strategic directions strengthening its position within the informal media training sector.

Exploring the value and potential of the CAV Network

Client: CAV Network

Producing a paper that explained the case for investment in the CAV (Creative Arts Venues) Network through expressing the multiple types of value that this high-speed digital network brought culturally, economically and socially to the CAVs, their cities and regions, and the wider cultural sector. The CAV network is made up of five venues:

Cornerhouse (Manchester)

FACT (Liverpool)

Tyneside Cinema (Newcastle)

Showroom (Sheffield)

Broadway (Nottingham)

Enterprise Strategy for University of the Arts’ Camberwell, Chelsea and Wimbledon partnership

Client: University of the Arts London

Developing an Enterprise Strategy for the Camberwell, Chelsea and Wimbledon (CCW) partnership within the context of the overall Enterprise Strategy of University of the Arts London (UAL) and the requirements of HEIF 5 funding, resulting in a creative enterprise hub built on an extensive range of knowledge transfer activities.

Mapping of Active Participation in Arts and Cultural Programmes in the Royal Borough of Kensington and Chelsea

Client: Royal Borough of Kensington and Chelsea

Mapping exercise to better understand the range of active participation programmes in schools, libraries, the health services, adult social care and the voluntary sector, and prioritising arts and cultural activities and associated practices, developing actions from its 2009 Arts and Culture Policy.

UNESCO International Pool of Cultural Experts

Client: UNESCO

Providing technical assistance to UNESCO projects aimed to strengthen the system of governance for culture in developing countries. Two-year EU funded project, leading to the design and/or implementation of policies that address the role of culture in social and economic development, particularly through the cultural industries.

Creative industries advisory role for Hackney Wick Fish Island Creative Industries Business Centre

Client: London Thames Gateway Development Corporation (LTGDC)

Creative industries advisory role for LTGDC providing advice and guidance on the focus, scope and content of an Expression of Interest for the proposed Hackney Wick Fish Island Creative Industries Business Centre, building on previous work scoping creative growth opportunities for Hackney Wick and Fish Island.

How the Arts Drive Innovation and Growth across the Creative Economy

Client: Arts Council England

Major strategic piece of work exploring the relationship between an ‘arts ecology’ and a competitive and growing creative economy. Advising the Arts Council on how best to support the arts in England to contribute positively to the wider creative economy through a series of briefing papers, workshops and mentoring sessions for Arts Council staff. This included a focus on how artistic practice feeds creative business development, how arts organisations can be more entrepreneurial, and how different places can more effectively nurture links between the arts and commercial development. Developing with the Arts Council a set of themes and strategic opportunities for how the organisation can use its tools of funding, advocacy and partnership to advance the links between the arts and the creative economy. This was positioned to assist the Arts Council to achieve the goals of their 2011-2015 strategy, Achieving Great Art for Everyone.

download full report | pdf format

Supporting the Bow Arts Trust (BAT)

Client: Bow Arts Trust

TFCCadvised BAT on its business model, organisational development, and potential growth opportunities to develop as a more sustainable, resilient and growth-orientated organisation. This includes guidance and advocacy for BAT's proposed new development of artists' studios in Stratford, East London.

BAT provides affordable studio space to over 300 artists across East and South East London. This provides revenue for an expansive and innovative education and learning programme for children and young people and for artists and associated learning professionals. It also provides capacity to drive a cluster and network of arts and creative activities across the sub-region: London Artists' Quarter.

Analysing Hertfordshire's digital creativity and media sector

Client: Hertfordshire County Council

Analysis of the digital creativity and media sector in the Hertfordshire County Council (in partnership with economic research company TBR). The study comprised a detailed review of the extent of digital creativity and media employment in Hertfordshire and the degree to which it is associated with the local presence of other ICT activities and related sectors, as well as identifying opportunities and barriers for Hertfordshire as a location for high-value employment in digital creativity and media activities looking forward to 2021.

Warsaw: European Capital of Culture 2016 - from Candidate City to Shortlisted City

Client: City of Warsaw

Following Tom Fleming’s strategic role in the bid-development process for Warsaw to become European Capital of Culture 2016, Warsaw got shortlisted for the title. The second phase saw Tom Fleming working with Mary McCarthy as international advisers to Warsaw’s final bid for the title helping shape the contents and focus of the final bid. This is an opportunity for one of Europe's major capital cities to become one of Europe's leading cultural cities. Our work involved scoping potential, connecting agendas, and technical advice on bid development concerns.

download bid | pdf format

Guimaraes: European Capital of Culture 2012: Leading the 'Cidade Programme' (City Programme)

Client: Guimaraes 2012

Designing, programming and commissioning the 'Cidade' element of Guimaraes 2012. 2011 involved an intensive process to develop a programme of activity for its forthcoming European Capital of Culture status (2012). Tom Fleming had the responsibility for agendas in creative industries, cultural planning, cultural tourism and all things urban. Some of the events started in 2011, leading to an incredible programme in 2012. This included a network of smaller cities that have taken culture and creativity to the heart of their strategic agendas; a set of urban commissions; a fashion and textiles development project; several cross-sector network and commissioning activities; and a ‘pop up’ programme of activities that positively disrupt how we see and understand the city.

FILMCLUB Northern Ireland


Evaluation of the impact of FILMCLUB in Northern Ireland, funded by Department of Culture, Arts and Leisure (DCAL) carried out in parallel with the evaluation of FILMCLUB in England funded by the Department for Education (DfE). This programme of weekly film clubs in schools was delivered through a partnership with film industry partners. The evaluation explores how FILMCLUB increased and broadened pupils' access to film culture as part of a landscape of creative learning, and measure the contribution of FILMCLUB to educational, social and personal development.