Consultancy news /

April 2013

Tom Fleming Creative Consultancy Commissioned to Lead a Branding Study for Charleston, East Sussex

We are delighted to have been commissioned to work with Charleston to explore how to develop and effectively position the organisations brand. Famously, Charleston was the home and country meeting place for the writers, painters and intellectuals known as the Bloomsbury Group.

Since 1981 Charleston has been owned and run by the Charleston Trust and today it remains a place of inspiration and creativity as a thriving independent house museum. Each year more than 35,000 people visit; almost 25,000 come to the house while a further 12,000 participate in the Trust's public programme, attending talks, lectures, creative workshops and literature festivals.

The challenge now is to build on the distinctive heritage of Charleston and develop a brand which mobilises new audiences, deepens relationships with existing audiences, and puts the overall organisation on a more innovative and sustainable footing.

The study, which we are developing in collaboration with place branding expert Juan Carlos Belloso, forms part of a wider programme of activities aimed to generate evidence and stimulate new thinking for East Sussex's Cultural Strategy.

www.charleston.org.uk
www.eastsussex.gov.uk/yourcouncil/about/keydocuments/culturalstrategy/default.htm
www.jcbelloso.blogspot.co.uk/

26-28 April 13

The Brest Fortress, Belarus - 2nd Visioning Workshop

Following Tom Fleming's keynote speech at the first Brest Visioning Workshop in November 2012, Andrew Erskine will be presenting a set of case studies on culture-led regeneration and cultural tourism in towns with a strong military history. This is part of our ongoing collaboration with the Russian Association of Arts Management.

www.amcult.ru

15 April 13

Film Nation UK Launched

Greg Dyke, BFI Chair, has announced that FILM NATION UK has been awarded lottery funding of GBP26 million over four years by the BFI to deliver the BFI's 5-19 Education Scheme. Film education will be transformed across the UK with the creation, for the first time ever, of a single unified programme for watching, making and learning about film.

Supported by over 100 industry partners from national, regional and grass-roots organisations, FILM NATION UK is a new charity, which builds on the work of leading film education organisations FILMCLUB and First Light.

Tom Fleming Creative Consultancy provided the evaluation studies for both FILMCLUB and First Light and supported the planning process for the new FILM NATION UK organisation - so we are doubly delighted of the opportunity to develop film education to such scale and reach.

www.filmnation.org.uk

15 - 25 April 13

National Creative Economy Strategy for Vietnam - First Strategic Visit

Tom Fleming is currently in Vietnam where he is working for The British Council to support the Government of Vietnam to develop its first National Creative Economy Strategy. The 'big picture aim' is to establish Vietnam as a leading South East Asian Creative Economy by 2020. The aim is also to identify a set of strategic priorities for The British Council as it positions Vietnam as a 'Focus Country' for 2014. This is the first of Tom Fleming's visits to Vietnam in 2013 and it builds on his ongoing work for UNESCO in the country.

10 April 13

Tom Fleming speaking at the launch of the inaugural African Creative Industries Investment Summit (ACIIS), Africa Centre, London

The objective of the ACIIS is to deliver evidence-based scenarios using African start-ups (pre and post VC funding) within high growth creative sectors. It aims to showcase the economic opportunities to the network of development financial institutions, private equity, limited partners, venture capitalists, and family offices across London.

Tom will introduce his work supporting strategy and policy for the Creative Economy in Nigeria - supported by The British Council. He will introduce some of the investment challenges faced by the sector in Nigeria and point to the many opportunities for growth.

www.aciis.org